what the fuck !?

Two decades of Fuck la Mode ! As hip and as young as ever, FLM has proven that it can withstand fickle fashion trends without getting a single wrinkle.

Has the infamous non-conformist brand finally become a classic? Quite the paradox! From one generation to the next, FLM has managed to maintain its rebel charm and seduce new audiences. The 15-year-olds from way back when are still wearing it 20 years later – though perhaps now in XL. As for the younger crowd, they’ve come to appreciate the provocative style that first seduced their parents.

FLM is here to stay. Simple yet powerful, it remains surprising and amusing, throughout Quebec, Canada and beyond. You see it on TV, in gossip magazines, on a friend’s back or on the streets of Paris – and you can spot it a mile away! Without a doubt, it’s now part of the visual landscape.

To celebrate FLM’s anniversary, come rediscover it at Boutique Oclan, and see how it now finds its way onto baseball caps, towels, bags, boxers and more.
Happy 20th birthday FLM – and many happy returns!